Jake + Joe + Goose + Nuddsy in Sestriere = COMBO 2
The Simpsons are back with another COMBO edit. Stay safe everyone. THE COMBINATIONS ARE ENDLESS!
MAT£S – A new series from Will Smith & Sparrow Knox
Two mates Will Smith and Sparrow Knox (some of the UK’s finest) grew up in different parts of the UK…
Cees Wille Fake Snow
Cees for fucking president. One of the best to come out of Hollandia. Cees our man, you have smashed it…
A Day for Jake – 13th March 2020
The snowboard world was stunned when it lost Jake Burton Carpenter, one of it’s founding fathers, to cancer on the…
K2 Snowboarding signs Gabe Ferguson and Sage Kotsenburg to the team
New power move signings for the Pacific Northwest stalwart!
Audi Nines 2020
From the 13th to the 18th of April, 2020, the Audi Nines presented by Falken returns to Sölden and Gurgl,…
Premium Product Guide 2019
Nitro Cannon £499: The biggest of Nitro’s ‘quiver’ series
By far the most striking board in the Nitro line, with it’s 173cm length and powerful pink graphic, the Cannon…
Slash Happy Place £339: freestyle fun at a bargain price
A true twin freestyle snowboard that is also something of a bargain at just £340, Slash’ Happy place packs a…
West Arvine £479: An all mountain snowboard for the capable female rider
Aimed at the all mountain female snowboarder, the Arvine is a high end women’s board that riders great and looks…
Slash ATV £400: Ride it like Gigi
If you like your snowboards all mountain, powerful and traditionally cambered this cold be your stick! Eschewing any of that…
Nitro Fate £419: Progressing female freestyle power
A female specific all mountain freestyle direction twin, the Fate offers a medium soft flexing ride with a Nitro’s CamOut…
Nitro Team £419: It’s not the pro riders favourite for nothing
After more than a decade, the Nitro Team remains what it always was – the most versatile all mountain snowboard in…
Premiere: High Octane. Austen Sweetin and co go psycho!
Quiksilver alongside Austen Sweetin and Sean Lucey present HIGH OCTANE a snowboard short. This is an 8 1/2 minute climatic portrayal…
Premiere: First Layer. Matt Georges returns with a Swiss instalment
First Layer is a unique multi media project by photographer Matt Georges and includes a book, fanzine and short film. This year…
Premiere: Zabardast. Jerome Tanon’s new snowboarding epic
French photographer Jerome Tanon has been a part of The Reason family since we first came across his work –…
Premiere: All In A Dream – documenting Danny Davis’ road to recovery
In the run up to the Olympic Games earlier this year, Danny Davis had a horrific crash which wiped him…
Premiere: VANS PRESENTS – ‘LISTEN TO THE EYES’ – AN ALL FEMALE SHRED MOVIE
‘Listen to the Eyes’ is a new snowboard movie from Vans, the brand’s first women’s snowboarding film. Directed by legendary snowboard…