Gigi does Spring Break
During Spring Break this year, we were stoked to have the one and only Gigi Rüf show up to shred for the day. He heard about the event through his sponsor Dragon and seeing as he doesn’t live too far away, thought he’d come up and shred with us for the day. We were really [...]
read moreHelp snowboarding win $100K!
You love snowboarding, so would you like to help one of snowboarding’s best brands win $100K? Endeavor Snowboards’ Max Jenke is up with the chance of winning $100,000, to be spent on expanding his business and generally helping make snowboarding more awesome than it already is – and you can help! Just go to www.votejenke.com [...]
read moreBeat Down
Everyone likes to watch slams, right? You can’t win them all as evidence from Deja Vu Movie’s Frank April, LNP, Louif Paradis and Alex Cantin! Putting together a solid part for any snowboard movie requires throwing yourself off ledges, down rails and into uncertain success. These guys are true professionals and take the good with [...]
read moreIsenseven ‘A Way We Go’ teaser…
We look forward to teaser time every year… and especially when Isenseven drop there first one. Here it is, a taster of their new film ‘A Way We Go’… hyped.
read moreThe latest
Gigi does Spring Break
During Spring Break this year, we were stoked to have the one and only Gigi Rüf show up to shred for the day. He heard about the event through his sponsor Dragon and seeing as he doesn’t live too far away, thought he’d come up and shred with us for the day. We were really [...]
Help snowboarding win $100K!
You love snowboarding, so would you like to help one of snowboarding’s best brands win $100K? Endeavor Snowboards’ Max Jenke is up with the chance of winning $100,000, to be spent on expanding his business and generally helping make snowboarding more awesome than it already is – and you can help! Just go to www.votejenke.com [...]
Beat Down
Everyone likes to watch slams, right? You can’t win them all as evidence from Deja Vu Movie’s Frank April, LNP, Louif Paradis and Alex Cantin! Putting together a solid part for any snowboard movie requires throwing yourself off ledges, down rails and into uncertain success. These guys are true professionals and take the good with [...]
Isenseven ‘A Way We Go’ teaser…
We look forward to teaser time every year… and especially when Isenseven drop there first one. Here it is, a taster of their new film ‘A Way We Go’… hyped.
Dragon X Snowboard Spring Break…
Dragon just sent us through this little edit from the recent Snowboard Spring Break event. It shows just how rad the week actually was featuring the Dragon Methodical Madness comp, The Reason & Monster Kick Out The Jams comp and some riding from the Dragon team rider and all round legendthat is Gigi Ruf. Lovely.
Our teaser edit from Spring Break is out now!
Spring Break is fast becoming the ‘must go’ event of the season – here’s our quick run down of the event in under 70 seconds. Watch this space for the official Spring Break/FBBB which drops any day
Throwback Thursday: Jeff Anderson – Back In Black
The first of our throwboack Thursday’s to a classic section from the legendary Jeff Anderson. Jeff Anderson’s part from Kingpins Back in Black set the bar for progression in snowboarding. After Jeff’s passing in February 2003 his part still lives on today. This is a must see, check it out now!
The Final Every Third Thursday of the season..
It’s with something of a heavy heart that we have to post the last Every Third Thursday of the winter from Signal Snowboards. Their monthly explorations into snowboard building are a highlight for us here at The Reason – but the good news is that they’ll be back next year! Signal Snowboards cap an epic [...]
The Reason x Monster ‘Kick out the Jams’ competition at Spring Break
The snow came down, but both the riding and stoke levels were up! Photo: James North Snow? And this much of it? It’s May for God’s sake? As a part of Spring Break, the snowboard event that took place on the Kaunertal Glacier in Austria from the 3-9th May, Monster got behind the efforts of the [...]
Head Jib Factory
The official edit is out and it’s killer – Nuddsy and Will Smith have some sick shots…
Teaser Time…
The season has barely finished (in fact it hasn’t as there’s still Spring Break, coming up at the end of next week) and already we’re seeing teasers for next year’s movies… Hailing from the outskirts of Northern Europe, the Scandalnavians rises as new talented group of shredders to carry on the strong tradition of stylish [...]
WBB Episode 12
You wait months for a new Wee Breck Bastards edit and then three come along at once… Could this be the best one ever?
