Family Freestyle Weekend 16-17 March
This is such a rad idea for shredders who now have kids – a freestyle focussed weekend for family in…
Burton announce deal to licence Step On tech to DC!
We’re big fans of Step On – Burton’s quick access, boot and binding system that has sold out wherever it…
A Day in the Life with Werni Stock and Mario Wanger
Did you catch the latest Bonfire Day In The Life with Werni Stock and the brilliantly-named Mario Wanger? The clip previews pieces from the…
Elooa camps x Nitro return to Kitzsteinhorn this summer!
It’s time to announce that the Elooa x Nitro Camp Good Times will return to Kitzsteinhorn for this legendary summer…
LAAX OPEN – CHLOE KIM AND SCOTTY JAMES TAKE THE WINS DURING A KILLER NIGHT PIPE FINAL!
The LAAX OPEN 2019 culminated today with the long-awaited highlight, the first ever Superpipe Night Finals up on Crap Sogn…
Norway’s SILJE NORENDAL AND USA’s CHRIS CORNING WIN SLOPESTYLE FINALS AT LAAX OPEN 2019
LAAX/SUI (18.01.2019) – Silje Norendal/NOR and Chris Corning/USA took home the LAAX OPEN Slopestyle titles today here at the LAAX…
Premium Product Guide 2019
Nitro Cannon £499: The biggest of Nitro’s ‘quiver’ series
By far the most striking board in the Nitro line, with it’s 173cm length and powerful pink graphic, the Cannon…
Slash Happy Place £339: freestyle fun at a bargain price
A true twin freestyle snowboard that is also something of a bargain at just £340, Slash’ Happy place packs a…
West Arvine £479: An all mountain snowboard for the capable female rider
Aimed at the all mountain female snowboarder, the Arvine is a high end women’s board that riders great and looks…
Slash ATV £400: Ride it like Gigi
If you like your snowboards all mountain, powerful and traditionally cambered this cold be your stick! Eschewing any of that…
Nitro Fate £419: Progressing female freestyle power
A female specific all mountain freestyle direction twin, the Fate offers a medium soft flexing ride with a Nitro’s CamOut…
Nitro Team £419: It’s not the pro riders favourite for nothing
After more than a decade, the Nitro Team remains what it always was – the most versatile all mountain snowboard in…
Premiere: High Octane. Austen Sweetin and co go psycho!
Quiksilver alongside Austen Sweetin and Sean Lucey present HIGH OCTANE a snowboard short. This is an 8 1/2 minute climatic portrayal…
Premiere: First Layer. Matt Georges returns with a Swiss instalment
First Layer is a unique multi media project by photographer Matt Georges and includes a book, fanzine and short film. This year…
Premiere: Zabardast. Jerome Tanon’s new snowboarding epic
French photographer Jerome Tanon has been a part of The Reason family since we first came across his work –…
Premiere: All In A Dream – documenting Danny Davis’ road to recovery
In the run up to the Olympic Games earlier this year, Danny Davis had a horrific crash which wiped him…
Premiere: VANS PRESENTS – ‘LISTEN TO THE EYES’ – AN ALL FEMALE SHRED MOVIE
‘Listen to the Eyes’ is a new snowboard movie from Vans, the brand’s first women’s snowboarding film. Directed by legendary snowboard…