Ethan Morgan’s Do It Yourself Xtreme
DIYX stands for Do It Yourself Xtreme … DIYX was the first ever event Ethan’s organised and it was held at the KPark in Kühtai, Austria. Ethan said: “The concept was…
DIYX (Do It Yourself Xtreme) hosted by Ethan Morgan
Wednesday the 26th of April is gonna be a dream come true, a park, built by the riders, for the riders, for everyone. In Kühtai’s Kpark the halfpipe will be…
RIP Noah Salasnek
Horrible news this morning with the passing of Noah Salasnek, one of the most influential snowboarders of all time. In the early days of shred, when some pros were still riding…
Park Life: Hochkonig
Shredqueens without Limits: The Blue Tomato Girls Day at Hochkönig Shred enthusiasm has no limits, neither age nor sex – this has been approved by the girls at the Blue…
The Suzuki Nine Royals GoPro course has been revealed!
Known for it’s innovative courses, the Suzuki Nine Royals brings together the world’s most gifted male and female skiers and snowboarders for a week of photo-shoots and filming to push…
Cutting Loose With Das Goose – The Rome Lodge in Diedamskopf, Austria
We’re two hours, three beers and a preserved meat snack into the journey from Munich to Diedamskopf and as the German countryside gives way to the Austrian mountains, our excitement…
SAXX Underwear / good for keeping the boys in check
We often come across great product at The Reason but sometimes, it’s too good to not tell you about it. A good set of under crackers can be a tricky…
Chloe Kim and Shaun White win the US Open halfpipe
Vail, CO (March 4, 2017) —Chloe Kim (USA) and Shaun White (USA) soundly defended their respective halfpipe titles here at the 35th annual Burton U.S. Open Snowboarding Championships. It was a…
The Reason Chronicles
P60 all day – Riding Laax with the Gypsy Rodents
The Swiss ski resort of Laax backed snowboarding long before it made financial sense. Whether they were playing the long game, or they just believed in the sport, they put their…
Mothership Motherlode
Our favourite place to ride is the land of delicious beer, weird leather shorts and killer snowboarding – Austria. Part of the thing that we love about Austria is that…
