Westbeach play Switch Dice
The Snowboard Test at Kaunertal was the perfect place for the Westbeach team to play a cheeky game of Switch Dice between Matt, Nuddsy and our new member of the family Sean Tumelty, (plus a cameo of old team mate Billy Morgan sliding down a rail on his bum). Check out the film
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Way Up North
Rhythm clothing just finished the edit for the Rhythm Black Bear Open event that was held way up in the Arctic Circle in the late spring and it’s well worth the look. Not content with that, they’re getting involved with the Positivity Camp in Italy again this year. If you don’t now what that is, [...]
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Shraddison
Here’s a rad little Salomon edit from Scottish ripper Sophie Addison. It’s all park footage from Northstar, but it looks fun as all hell! Expect more to drop from her later in the year…
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Jerome Tanon burns it down
If you’re a regular reader of The Reason, you’ll be familiar with the work of Jerome Tanon, who we think is one of the best photographers working in snowboarding today. It would be easy to say that his work stands out because it’s entirely shot on film rather than the way more common digital format [...]
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The latest
Westbeach play Switch Dice
The Snowboard Test at Kaunertal was the perfect place for the Westbeach team to play a cheeky game of Switch Dice between Matt, Nuddsy and our new member of the family Sean Tumelty, (plus a cameo of old team mate Billy Morgan sliding down a rail on his bum). Check out the film
Way Up North
Rhythm clothing just finished the edit for the Rhythm Black Bear Open event that was held way up in the Arctic Circle in the late spring and it’s well worth the look. Not content with that, they’re getting involved with the Positivity Camp in Italy again this year. If you don’t now what that is, [...]
Shraddison
Here’s a rad little Salomon edit from Scottish ripper Sophie Addison. It’s all park footage from Northstar, but it looks fun as all hell! Expect more to drop from her later in the year…
Jerome Tanon burns it down
If you’re a regular reader of The Reason, you’ll be familiar with the work of Jerome Tanon, who we think is one of the best photographers working in snowboarding today. It would be easy to say that his work stands out because it’s entirely shot on film rather than the way more common digital format [...]
Making of Makia
Makia clothing have been making an underground noise for a couple of years now and with a new distributor coming online, they’re looking to step things up… Aimed at the rider who is maybe a little older, but still down for life, Makia clothing is super refined and subtle… We’re really stoked on their ‘Old [...]
Anon 2012/13 Product Line Preview
What’s that you say? Magnets on Goggles lenses… well i never. Its true, Anon for next year are releasing some amazing new models amongst all the other classic frames you know and love. The highlight for us is the all new M1… check it.
The Vacation’s rolling on!
Here’s to fun in the sun, loads of booze, and pool parties with bikini babes …. In short: It’s Vacation time, baby! Let Cameron Pierce and Niko Cioffi show you how it’s done! Taken from Forum’s 2012 movie ‘Vacation’
Time for a Vacation
Just when your thoughts starts drifting off to a tropical place, Forum Snowboards sets the mood right with the release of the VACATION movie parts. Every Tuesday and Friday for the next two weeks, Special Blend, Forum and Four Square will release two parts of their much appraised team movie, beginning with the first bangers [...]
Burton Snowboards 2012/13 Product Line Preview
Burton have done it again. Next years collection is looking sick… there are new developments in every element of their hardgoods line up. We went to their UK head office to discover exactly what those developments are. Here’s a sneak peek at a few key pieces…
Analog 2012/13 Line Preview…
Peep these new threads for the forthcoming 2012/13 winter season… Analog always get it right. The ATF line has grown in size and is looking sick as ever. The outerwear line has some new styles injected along in colourways which will leave you foaming at the chops.
Grindhouse, Matt McWhirter and Northstar
Damn, Matt McWhirter is getting GOOD! Here’s the newest edit from the Grindhouse crew with Matt taking a lap of the Northstar park. Props to the double barrel bonk to boardslide!
Rhythm and the Black Bear Open
This press release just came through form the guys at Rhythm clothing. I wish we’d had known about it sooner because we’d like to have got a crew together to go! This Saturday will see the “Black Bear Open” – a slopestyle competition on natural terrain – take place in Björkliden, inside the Arctic Circle [...]
