Jesse Augustinus brings back the OG snowboard feeling in 'NORTHBOUND'.
In an age of three second clips and same-day social media releases, Jesse is taking a different approach: returning to the roots of snowboarding. Two years in the making. From building a library of roughly 1000 spots, frozen sweat, multi day battles for a single clip, all the way down to the music: 'Northbound' aims to inspire young people the way Jesse was inspired back in his youth by the snowboarders he looked up to.