Here it is! Our first ever collab product with none other than LoveInc Snowboarding!
We’ve always been stoked on collabs, when two different but like-minded brands put their heads together to offer a product that is greater than the sum of their parts. Each brand brings something to the table that complements the other, so it’s with great pride that we’ve managed to make something happen with LoveInc.
James from Love Inc got in touch with us last year to talk about making something happen. We’ve always been fans of his UK based Snowboard brand, so we jumped at the chance. We decided we wanted a simple mitt that kept the price low but still offered the protection you’d need wherever you ride, from UK domes, to Scottish hills to European mountains and beyond.
The mitts are built from fully wind and waterproof Hipora with full Thinsulate insulation to keep the cold at bay, with the fingers sewn to the finger ends to stop them pulling out when you take the gloves off.
You get one black and one white glove in the pair for a unique look and the graphics use photography from our long term main photo guy James North. There’s branding from both The Reason and Love Inc with embossed leather palms.
We’re super psyched on these, and they’re just £50 a pair!