The Reason hits up Swedish Lapland with the Adidas Snowboarding team

While the UK has been sizzling in the summer sun (or more likely, dripping in the seasonal rain), The Reason sent the Adidas Snowboarding crew to Riksgransen in Swedish Lapland –  200km north of the Arctic Circle – to check out what happens at this time of year. While more southerly regions are in full summer mode, the northerly latitudes mean that there’s still plenty of snow on the ground. Winter means near permanent darkness in that part of the world, but summer means the opposite – the crew were riding lift in full sun, even after midnight!

The full feature will be in an upcoming issue of The Reason, but check out these photos from Ian Ashmore, which featured on our Instagram feed (head over there and give us a follow!) for an idea of some of the things the guys got up to…

Watch this space for the edit when it’s finished…

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