We’re super impressed by the new sock company Sterling Sock Co – A British snowboarding sock company run by Grenade’s Nick Atkins and UK rider Dan Wakeham. Not just a company that will keep your toes looking good on the hill, but importantly, a percentage of proceeds will go back into the GB Team.
There will be two sock lines produced; Team GB that will see a percentage donated back to the team, and a Pro Model line for three time X-Games gold medalist Jenny Jones, Olympic halfpipe athlete Ben Kilner and legends in the making Jamie Nicholls and Aimee Fuller. Similarly, a percentage from the Pro Model socks will go back to the individual athlete.
Now that the UK Sport Committee has axed Snowboarding’s funding ahead of Sochi 2014 – nothing like a bit of support – snowboarding’s future is not only in our hands now, but it seems on our feet too.
UPDATE: Sterling Sock website is up and is looking awesome, check it out here
