The ISPO trade show is coming up this weekend, which is the biggest winter sports trade event in Europe. It’s a pretty interesting affair, very important for business with virtually every sports company from around the work in attendance,. Lots of suits. Except, that is, in the snowboard hall where it’s more like a four day party. Of course, there’s a lot of business done, but it’s an enjoyable time.
One of the features of ISPO is that there’s lots of parties and arts shows – something that Rhythm clothing are neatly wrapping together with their event ‘A Night on Site’. Featuring two nights of art, films, photos, music and good time, the show will feature works by the likes of Silvano Zeiter (who shot the cover for The Reason issue 3.3) and Carlos Blanchard (who has a story in issue 3.4). Scoph will also be showing work there, so it promises to be a pretty great event. If you’re in Munich, make sure you check it out. Rhythm will be previewing their first women’s collection in addition to their main collection at the ISPO trade show booth A2.315