The Burn Units

The Burn Units, is of course the new pro rider team from new energy drink Burn. Comprising of founding member, the one and only, Gigi Ruf; Norwegian freestyle progidy Stale Sandbach; and ultra smooth french sensation 17yr old Arthur Longo.

Syndicate head to the U.S.of A.

Yes, you will all be as surprised as us to find out that our friends over at Syndicate were let through American customs to begin their video diaries of their roadtrip through the USA

JAPOW!

JAPOW!

Get yourselves down to your local snowboard shop to pick up your copy of The Reason 2.3. Our flagship feature for the issue is the trip to Japan with James North, Henry Jackson, Ollie Plumley and Mark Ruparelia.

Oregon, we love you

Oregon, we love you

So, after slaving away over a hot laptop since June, I finally managed to get out to the mountains. I’m in Oregon, USA with Jack Shackleton, Juliet Elliot and Mike…

The Reason 2:3 is HERE!

The Reason 2:3 is HERE!

The Reason 2:3 has dropped and should be in a reputable snowboarding shop near you. In familiar ‘The Reason’ fashion you’ll find shit hot photography! Shit hot features! And lots of other shit hot things! Because it is shit hot!

Sterling Sock Co.

Sterling Sock Co.

We’re super impressed by the new sock company Sterling Sock Co – A British snowboarding sock company run by Grenade’s Nick Atkins and UK rider Dan Wakeham. Not just a company that will keep your toes looking good on the hill, but importantly, a percentage of proceeds will go back into the GB Team.

Love/Hate…

So, issue 2.3 has been ready for some time, but we’ve got problems with shipping – thanks to the snow that’s fallen over the last week, there are millions of…