The Oakley Arctic Challenge

The Oakley Arctic Challenge

We’re pleased to hear that The Oakley Arctic Challenge has launched a female only slopestyle event at this year’s comp, meaning that one of the female riders will be walking away with a prize purse this year.

We Love Oregon Pt 2.

We Love Oregon Pt 2.

We Love Oregon. Here are some pictures so far from our roadtrip, afraid you’ll have to wait for a couple of issues until the shredding one see daylight. It’ll be worth it though.

After the Goldrush with Jenny Jones

After the Goldrush with Jenny Jones

A massive congratulations to our Jenny Jones for claiming the silver medal in last nights XGames 15. I think there is a general consenus out there that says her run was WAY better than Enni’s, and she was in fact robbed by a small cute finnish person, but either way, she got the Silver and that is bloody good work.

The Burn Units

The Burn Units, is of course the new pro rider team from new energy drink Burn. Comprising of founding member, the one and only, Gigi Ruf; Norwegian freestyle progidy Stale Sandbach; and ultra smooth french sensation 17yr old Arthur Longo.

JAPOW!

JAPOW!

Get yourselves down to your local snowboard shop to pick up your copy of The Reason 2.3. Our flagship feature for the issue is the trip to Japan with James North, Henry Jackson, Ollie Plumley and Mark Ruparelia.