The Burn Units, is of course the new pro rider team from new energy drink Burn. Comprising of founding member, the one and only, Gigi Ruf; Norwegian freestyle progidy Stale Sandbach; and ultra smooth french sensation 17yr old Arthur Longo.
Get yourselves down to your local snowboard shop to pick up your copy of The Reason 2.3. Our flagship feature for the issue is the trip to Japan with James North, Henry Jackson, Ollie Plumley and Mark Ruparelia.
The Reason 2:3 has dropped and should be in a reputable snowboarding shop near you. In familiar ‘The Reason’ fashion you’ll find shit hot photography! Shit hot features! And lots of other shit hot things! Because it is shit hot!
We’re super impressed by the new sock company Sterling Sock Co – A British snowboarding sock company run by Grenade’s Nick Atkins and UK rider Dan Wakeham. Not just a company that will keep your toes looking good on the hill, but importantly, a percentage of proceeds will go back into the GB Team.
Our man Dan Wakeham has qualified for the finals of the O’Neill Evolution, currently underway in – what looks like – sunny Davos. We’re super stoked for him, the event is 6* TTR and is the first of the Swatch TTR World Tour series.