Nike snowboarding at ISPO

There were a few people unsure about Nike’s launch into snowboarding a couple of years ago, but now most people are stoked on the new technology and attention to detail they’re bringing to their products.

They’ve done things right – got some killer riders on the team (Danny Kass, Gigi Ruf, Nicolas Mueller), developed a solid product line and utlised a ton of recyclable and eco friendlier materials in their products.

We managed to catch up with Nike at ISPO – check it out…

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