Flashback: I Ride for Japan

Deep into summer and with the new season still months away for most of us, we’ve decided to revisit some of the features we ran in last year’s mags… First up, Christoph Bardou’s ‘I Ride for Japan’ project.

Following the terrible events that occurred in Japan in March 2011, artist Christoph Bardou created a small run of hand painted snowboards that he gave out to various riders with the aim of raising awareness of the impact that was being felt by the Japanese people. We ran a story about the project in Issue 3.2 of The Reason, which you can see below…

 

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