Photo: James North

First ride of 2018’s gear! Snow Avant Premiere at La Clusaz

Every January sees Snow Avant Premiere, an industry event in France that gives retailers and media the first chance to check out the product that will be available for the following season. Held in La Clusaz, France (made famous by local son, skier Candide Thovex), a killer resort with tons of great terrain, it’s often the first trip of the year for a lot of people in the ‘industry’ and always a great time. This year it looked as though attendance might be light due to a lack of snow, but in the week before the event there was a huge storm which led to last minute scrambles for flights, up to a metre of fresh and good times all round.

Check out our edit by James North from the event here!


La Clusaz pow-02312
A little hike… Photo: Ian Sansom
La Clusaz pow-02325
…gets the goods! Photo: Ian Sansom

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