News

The Reason is sponsoring K-Jam 2011

The Reason is sponsoring K-Jam 2011

That’s right kids, The Reason has found its very first event to sponsor. Ever a supporter of grassroot snowboarding in the UK, we are proudly sponsoring the K-Jam at Kendal dryslope on Sunday 29th May.

Victor De La Rue Joins Relentless Team

Victor De La Rue Joins Relentless Team

Snowboard phenomenon Victor De Le Rue joins his eldest brother the pioneering freerider Xavier De Le Rue, star of both Relentless’ Lives of the Artists films, as the latest rider to be proudly sponsored by Relentless Energy Drink

WTF Billy!?

WTF Billy!?

If you peeped the Westbeach Airtime video that went up yesterday, make sure you watch it right to the end (02:51), for the sickest rail trick

Catching up with Aimee Fuller

The stars aligned and the paths of The Reason magazine and Aimee Fuller crossed in Revelstoke, Canada. Filmed on iPhone, edited on iMovie for iPhone. Shaky hands filmer’s own

The Oakley Arctic Challenge

The Oakley Arctic Challenge

We’re pleased to hear that The Oakley Arctic Challenge has launched a female only slopestyle event at this year’s comp, meaning that one of the female riders will be walking away with a prize purse this year.

The Burn Units

The Burn Units, is of course the new pro rider team from new energy drink Burn. Comprising of founding member, the one and only, Gigi Ruf; Norwegian freestyle progidy Stale Sandbach; and ultra smooth french sensation 17yr old Arthur Longo.