News

WTF Billy!?

WTF Billy!?

If you peeped the Westbeach Airtime video that went up yesterday, make sure you watch it right to the end (02:51), for the sickest rail trick

Catching up with Aimee Fuller

The stars aligned and the paths of The Reason magazine and Aimee Fuller crossed in Revelstoke, Canada. Filmed on iPhone, edited on iMovie for iPhone. Shaky hands filmer’s own

The Oakley Arctic Challenge

The Oakley Arctic Challenge

We’re pleased to hear that The Oakley Arctic Challenge has launched a female only slopestyle event at this year’s comp, meaning that one of the female riders will be walking away with a prize purse this year.

The Burn Units

The Burn Units, is of course the new pro rider team from new energy drink Burn. Comprising of founding member, the one and only, Gigi Ruf; Norwegian freestyle progidy Stale Sandbach; and ultra smooth french sensation 17yr old Arthur Longo.

Syndicate head to the U.S.of A.

Yes, you will all be as surprised as us to find out that our friends over at Syndicate were let through American customs to begin their video diaries of their roadtrip through the USA

The Reason 2:3 is HERE!

The Reason 2:3 is HERE!

The Reason 2:3 has dropped and should be in a reputable snowboarding shop near you. In familiar ‘The Reason’ fashion you’ll find shit hot photography! Shit hot features! And lots of other shit hot things! Because it is shit hot!