News

The Reason 2:3 is HERE!

The Reason 2:3 is HERE!

The Reason 2:3 has dropped and should be in a reputable snowboarding shop near you. In familiar ‘The Reason’ fashion you’ll find shit hot photography! Shit hot features! And lots of other shit hot things! Because it is shit hot!

Sterling Sock Co.

Sterling Sock Co.

We’re super impressed by the new sock company Sterling Sock Co – A British snowboarding sock company run by Grenade’s Nick Atkins and UK rider Dan Wakeham. Not just a company that will keep your toes looking good on the hill, but importantly, a percentage of proceeds will go back into the GB Team.