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Brand Focus: Nidecker Snow Surf

Founded in 1887, Nidecker creates performance Swiss crafted riding devices for mountain and water. Nidecker got involved in Wintersports in 1912 when they introduced their first skis and launched launched their first snowboard in…

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Brand Focus: Dragon

It’s been more than twenty years since Dragon’s founder Will Howard started the brand from his garage in Capo Beach, California, but Dragon still represents the sports that it has…

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Brand Focus: Sessions MFG

Sessions was founded in 1983 as the first skate and snowboard shop in California and in 1987 the brand began making outerwear.  Progression in snowboarding and snowboarding outerwear has always been a…