Brand Focus is where we check out some of the best brands in snowboarding. It may involve and interview with a key member, a particular product or reviews of some of their key products.
With more than 25 years in the outerwear game, Bonfire have been a part of snowboard culture for almost as long as the sport has been around.
Tell us a bit about the background of Bonfire?
We started Bonfire Outerwear over 25 years ago, deeply entrenched in the deep snowboard culture of the Pacific Northwest. We were arrested. Spit on by skiers riding the chairlift. We would hike for miles to get one run. Our parents didn’t understand. People didn’t understand. There were no contests. No magazines. No lift tickets. No highbacks. There was no such thing as fashion. Every year we burned our boards in a giant bonfire as a sacrifice for better snow. We said we’d ride forever. We said we’d make clothes that ride forever. We do. Born from a desire to make the best gear to withstand the harshest conditions, we have upheld the legacy that rose from that bonfire so many years ago.
You’ve been off the radar a little over the last season, what’s happening for 2017?
We are continuing our commitment to our product and team with technical innovation and expansion of our “Free Range” video series. Free Range is a cameras-rolling, action, shredding, behind-the-scenes capture of team life on the road. From backcountry, cat trips to backyards and resort parks, Free Range represents the Bonfire commitment to snowboarding. Our technical innovation and design-focus continues and turns it up several notches with new technologies, fabrics, fits and performance.
What are some of your key pieces for the new season?
The team’s favourites for this winter are the Beacon and Wakeena jackets. The Beacon is a backcountry killer, offering technical performance, clean style, a longer fit and 20K waterproofing, with many other unique features. The Wakeena is a tailored-fit, insulated jacket with color-blocking and technical fabric for all-conditions mountain performance.
Harrison Bib £180
A bib styled pant to stop the snow going down your pants whether you’re riding deep pow or the local dome. 20K waterproof and 15k breathable rating, fully seam sealed and a mesh lining for comfort.
Wakeena Jacket £180
Classic Bonfire inspired colour block jacket at a great price. A more tailored cut for up a slimmer fit with a full time hood to keep you warm and dry. 15K waterproof and 10K brethability rating, zonal insulation and critical seam sealing.
Beacon Jacket £240
Up to the minute, modern styled backcountry inspired jacket with a longer fit to keep you warm and dry whatever the weather. 20K waterproof and 15k Breathable rating, fully seam sealed and zonal insulation completes the package.
Kane Pant £150
Workwear inspired cut and fit with supreme durability to ensure long service on the mountain or in the domes. 20K waterproof rating with 15K breathability, brushed tricot to the seat area for added warmth and full seam sealing.