Brand Focus: Adidas Snowboarding

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Brand Focus is where we check out some of the best brands in snowboarding. It may involve and interview with a key member, a particular product or reviews of  some of their key products.

With a few seasons in the snowboarding game under their belt now, Adidas have refined their line beyond recognition and are going into 2017 in a super strong position. While many of the boots that they launched with remain, they’ve been redeveloped so completely that it’s like a totally new range. The Adidas line offers boots and clothing for every style and budget of rider,from the first timer on a budget to the experienced advanced shredder with deep pockets. There’s also a full range of clothing that serves an equally diverse range of riders.

Energy Boost £349.95b27528-angle2The top of the Adidas line, the Energy Boost incorporates the same Boost technology that has made their running trainers one of the most compelling in the market. Boost is a proprietary foam material invented by Adidas that offers superior shock absorption but also transfers energy quickly and efficiently, leading to a superior response. The Energy Boost also has a super slick profile, thanks to the sleek style of the Dual Zone Speed lacing which allows you to get in and out super quickly and adjust your fit with a pull of the lace. There’s a heel harness system that works straight out of the box and heat mouldable Ultralon liners, should you need them. The sole unit is made using Continental rubber, which guarantees grip in the snow when hiking. The Snowboard Asylum’s Steve Bailey rode them and reported ‘So good I kept them on for two days. Fabulous boot, mega light, quite wide and real comfy straight from the box. Nice intermediate flex, good looking, no foot pressure at all. Wide forefoot and tight heel. I’m loving it’.

The Samba £179.95b27532-angle2

The foundation of the Adidas Snowboarding line, the Samba was inspired but the world famous football boot of the same name. An entry level price with advanced features, the Samba has a 3D injection-moulded tongue that wraps your lower leg for an ideal fit and responsive, long-lasting flex. Medium-soft flex has made this popular with freestylers and progressing riders while giving you enough support to ride all day long. A Continental rubber outsole delivers good grip in the cold, too. Linus from The Snowboard Asylum said ‘Adidas knows their footwear. Really cool boot with good response, the heel feels nice and secure in all conditions and speeds. Nice and comfy toe box and really nice when loading the boot for a turn’.

Lazy Man Soft Shell Pant £129.95ap6356-crehtr-frontSimply put, sweat pants you can ride in thanks to 10K waterproof and breathable rated soft shell fabric with a loose cut that allows you to pull them over your street pants, or just wear on their own. Keeping up the athletic look, there’s a draw cord to the waist with elasticated cuffs, and zipped hand warmer pockets.

Tactical ADV £249.95b27530-angle2Also employing Boost technology the Tactical ADV is set to become one of the most popular boots in it’s debut year. A mid flexing all mountain freestyle boot that offers superior comfort straight out of the box, the Tactical ADV features Boost technology for comfort, shock absorption and power transfer. Already making a huge name for itself, the Tactical ADV has a traditional lacing system for the most customisable, traditional fit. The heat mouldable liner and articulating cuff help to hold your foot in all day long comfort. Ben Parker rode the Tactical ADV at Snowboard Spring Break and said ‘One of the comfiest boots I’ve ridden. The heel hold is perfect and tight without any unwanted pinch and the lace up system makes the tongue sit perfectly flush against your foot. The toe box is ideal for a square wider foot and encases the foot perfectly with some nice padding above the toes and to the side of the foot. The supportive flex makes for good stability while keeping a playful, easy-going feel and the Boost foam seems to provide dampening in the chatter as well as some extra response and power out of turns. I will 100% consider buying these’.

The Superstar £219.95b27534-angle2

The Adidas Superstars are four decades in the making, snowboard boots with all the technology you’d expect from one of the world’s premium brands, with the iconic styling of Adidas’ legendary shell toe trainers. The Articulated cuff provides superior comfort thanks to it’s upper and lower zones, while the shell toe design is a 3D rubber moulded toecap that integrates with the outsole to offer traditional style without technical compromise. A soft, yet supportive boot with readily tweak able flex thanks to the traditional lacing system and removable power strap that lets you crank the boots down when you need the extra support. Joey Adams said ‘Most boots take a while to wear in and feel comfortable, these were comfortable from the minute go’ while Toby from Absolute Snow noted ‘One of the comfiest and most supportive boots I’ve tested all week, I could happily ride these boots all season’.

Adi Trek – Capita Collab £74.95

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When Adidas decided to offer a winterised trainer, they turned to their already well established and respected skate line as starting point. The Adi Trek is a winterised mid top skate shoe, equipped with a cosy fleece lining, a grippy vulcanised outsole, a gusseted tongue to stop snow getting in and an EVA sock liner for additional warmth. This version is a collaboration with Capita Snowboards and team shredder Kazu Kokobu and is strictly limited edition. Winter shoes without the mountain man look.

Riding Pant £139.95

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The Adidas shred line is peppered with well priced and technically specced outerwear and the Utility pant carries on the tradition. A traditional loose fitting snowboard style with a 10K waterproof and 10K breathable rating to keep you protected whatever the weather, and Cordura reinforcement to the high wear areas to offer increased durability. Bargain price for this level of tech

Team Tech Hoodie £64.95

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A bonded fleece technical hoodie that offers warmth and water resistance tough enough to handle the elements. The long fit helps with keeping the snow out and there’s a zip kangaroo pocket that has a handy media storage pocket inside. Perfect as a layer or to ride at the domes and in warmer weather. Casual comfort with snow technicality.

Greeley Softshell Jacket £139.95

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Taking the easy-to-wear feel of a hoodie and combining it with the technicality of waterproof, breathable outerwear, the Greeley softshell employs a 10K/10K waterproof and breathable soft shell fabric to deliver all day comfort and weather protection. Collegiate styling with contrasting raglan sleeves, the athletic look also delivers zipped pockets and an internal storm flap to add weather protection.

Civilian Jacket £129.95

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Fully waterproof and breathable with a rating of 10K waterproof and 10K breathable, the Civilian jacket is a well priced, yet super technical outerwear piece that looks as good on city streets as it does on the mountain. Cut with the ever popular Coach jacket style, this is a minimal shell style, allowing you to layer up underneath, or wear on it’s own in warmer conditions. A waterproof, breathable soft shell hood means you’ve got some warmth in colder climes and there’s zipped hand warming pockets at the waist and another hidden media pocket inside.

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